The key to making a sale through FSBO listings is getting prospective buyers to realize the value that you provide. If they can see all the painstaking renovations and repairs you do in order to embellish your house, then they will be willing to give you the right money for your beloved house.
The main reason that FSBO sellers do not use real estate agents is because they feel that agents do not help them selling their homes at the right price. The common belief is that real estate agents put a sign in the ground, a box on the door, and list the property on the MLS.
To get prospective buyers to realize the value of your home, they must realize that you are different from other for sale by owner real estate properties and that you give a value unlike anyone else. They should realize this if you give them the opportunity to do so.
One of the most powerful ways to get FSBO buyers to realize your value is to get others to tell them for you. Third party verification or testimonials provide a great validity for you and give the FSBO buyers a sense of confidence about your house.
Also get your FSBO listing website to mention the following.
• A reference to the location of the property that was sold. If possible the real address that was sold by you.
• The testimonial should include the struggle of the FSBO seller had in trying to sell the home themselves.
• How they came about finding you and their experience with you from start to finish.
• A way to contact the testimonial source if at all possible is a very powerful way to make the new FSBO seller feel comfortable about the testimonial
• A picture of the FSBO seller who is giving the testimonial should be available.
• The testimonial should be recorded on audio or on video for maximum effect to be achieved
Having others provide the reasons for other FSBO sellers to use you is a quick way to increase the number of buyers that you have. If you do not have past FSBO sellers but can provide the FSBO seller with other past sellers you have helped in the past this will also give them a sense of confidence in your services and demonstrate the value that you have provided to your past clients. Remember that having the FSBO realize your value without you saying the things you do yourself will automatically separate you from your competition.