How Millennials are Changing Marketing

How Millennials are Changing Marketing

The rise of the millennials has been well-documented, and those who have worked in marketing for a decade or more have certainly seen some shifts in how marketing practices have adapted to cater for the high demands placed upon them. But is this a bad thing? Or has this forced brands to change what they do? Here are three reasons why millennials are changing the face of marketing.

Engagement

Performance marketing leader Eyal Gutentag has mentored many millennials, and he believes they can only add value to the world around us, and in surprising ways. The age of the millennial has seen the human attention span reduce to just eight seconds thanks to digital technology, which means brands have to work harder to create more engaging, quality content to cut through the noise. Brands have become smarter, more informative, and more entertaining, and everyone has benefitted as a result.

Influence

The power of the influencer has never been higher. Millennials have taken the humble selfie and transformed it into a million-dollar business – not just for the few who have extraordinary talent but for hundreds of people who had the nous to jump on a trend. If your brand doesn’t have an affiliation with influence, whether that be a partnership with someone deemed to be on-trend or your brand itself making waves, you run the risk of losing relevance.

Feedback

Millennials are outspoken and opinionated, which isn’t necessarily a bad thing. They will praise as loudly as they condemn, and this gives you a fantastic opportunity to create reasons for them to love you. Bring millennials into your business to help you understand what fires them up and what turns them off. Learn how to speak their language and ask the right questions, and, in return, you’ll receive priceless insight.

Millennials will soon be the primary cardholder. To attract them, you need to think like them. They view more traditional marketing practices as archaic and irrelevant, so don’t let your product get left behind – embrace the change and bring more millennials into your business.

The rise of the millennials has been well-documented, and those who have worked in marketing for a decade or more have certainly seen some shifts in how marketing practices have adapted to cater for the high demands placed upon them. But is this a bad thing? Or has this forced brands to change what they do? Here are three reasons why millennials are changing the face of marketing. Millennials will soon be the primary cardholder. To attract them, you need to think likes them. If your brand doesn’t have an affiliation with influence, whether that be a partnership with someone deemed to be on-trend or your brand itself making waves, you run the risks of losing relevance.

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